Monday, November 13, 2006

Ford & GM Quality Moves Up

From The Detroit News
General Motors Corp. and Ford Motor Co. are improving the reliability of their vehicles as they design new models, but the domestics still lag the leading Japanese brands in overall comparisons, according to the influential Consumer Reports magazine.
Redesigned GM models such as the Chevrolet Tahoe and GMC Yukon large sport utility vehicles won high marks for predicted reliability, based on the performance of the prior-model-year vehicles.
"This is promising for GM's full line of redesigned full-sized SUVs and pickups, which share the same platform as the Tahoe," the magazine said.
The Ford Fusion, Mercury Milan and Lincoln Zephyr midsized cars also had top predicted-reliability ratings, according to Consumer Reports' widely watched annual survey, now on the newsstands.

This is great news, it’s good to see these guys making gains in the market like this, this is the kind of free press that no amount of marketing can do for you, and this is where all of the domestic automakers have to do a lot of work, Mind share is the game that the foreign automakers have already won.
And now it’s a long and difficult road for them to win it back.
Trucks like the Tahoe which show great improvement and creativity, will be easy wins for Detroit, the buying public has embraced Asian truck makers, but the American trucks haven’t lost their reputations in this market, no doubt thanks to the demand in the last few years which forces Ford, GM and Chrysler to keep their truck offerings well designed and freshly updated.

Joe

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