In what must be one of the unbelievable moves to come in a long time, Chrysler has made it’s intention to stop offering leasing programs for the their dealerships known.
While this is certainly causing reverberations in Chryslers dealer body its really not surprising to anyone watching the the worsening financial pictures for the automakers, and with resale values of large trucks and SUV's plummeting. it was only a matter of time until the leasing programs where reduced or pulled all together.
While leasing can be seen as one of the smarter moves of the Auto makers to improve sales and the various programs did. It was for the most part seen as a sign of the bigger problems facing the industry in general.
Over the last 15 years as cars have become increasingly more expensive and and the average salary hasn't kept pace new more creative ways where devised to increase the sales for the various manufacturers.
In other words, leasing is a way for people to Rent a vehicle that they would otherwise not be able to afford, but with many cars now costing the average consumer 20 to 30 or forty thousand dollars, there’s only so many ways to package money and make it work.
This isn’t just a problem for Chrysler,when other companies such as BMW need to increase sales and market share, finding ways for people to buy increasingly expensive cars and Sporty SUV's.
What's really needed is some lessons on better financial common sense and that may be a bigger mountain to climb then the unaffordable price of cars.
The good old and care free days of free spending and eternal optimism may seem like a long time ago, buts its generally these environments that make for creative thinking.
Now's the time.