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Fortune mag runs over Ford's image
I t was bad enough that Fortune magazine referred to new Ford Motor Co. President and CEO Alan Mulally as a "student driver" and called his firm "a profoundly dysfunctional company" that is "going down the tubes." But the magazine added insult to injury in its latest edition by accidentally using a Toyota Tundra pickup instead of one of Ford's own F-150s to illustrate the story. The rival pickup appeared on each page of the story, adding a fresh dash of salt to each cut the article took at the struggling automaker and its new leader. One Ford executive suggested making up a set of vehicle identification cards for Fortune, like those given to aircraft spotters during World War II. The Insider thinks the word "Tundra" on the side of the vehicle should have been a sufficient clue.
This is the last thing that Ford needs, and we know that Ford has done a lot over the years to seriously hurt its own image in the eyes of the public,
But his kind of thing is amateurish at best, and putting a Tundra instead of a F150 is something that even the local High school paper wouldn’t get wrong.
Then again maybe that’s the answer to articles like this, I would suggest that Fortune go to the local high school , hire the school paper editor and then pick up one of the kids from Auto class and that should put an end to the mistaken Tundra pictures .
Joe
Fortune mag runs over Ford's image
I t was bad enough that Fortune magazine referred to new Ford Motor Co. President and CEO Alan Mulally as a "student driver" and called his firm "a profoundly dysfunctional company" that is "going down the tubes." But the magazine added insult to injury in its latest edition by accidentally using a Toyota Tundra pickup instead of one of Ford's own F-150s to illustrate the story. The rival pickup appeared on each page of the story, adding a fresh dash of salt to each cut the article took at the struggling automaker and its new leader. One Ford executive suggested making up a set of vehicle identification cards for Fortune, like those given to aircraft spotters during World War II. The Insider thinks the word "Tundra" on the side of the vehicle should have been a sufficient clue.
This is the last thing that Ford needs, and we know that Ford has done a lot over the years to seriously hurt its own image in the eyes of the public,
But his kind of thing is amateurish at best, and putting a Tundra instead of a F150 is something that even the local High school paper wouldn’t get wrong.
Then again maybe that’s the answer to articles like this, I would suggest that Fortune go to the local high school , hire the school paper editor and then pick up one of the kids from Auto class and that should put an end to the mistaken Tundra pictures .
Joe
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