The new Saturn Aura looks like it may have what it takes to win over some import owners who usually will cast a very critical eye towards any off the domestic brands.
This is probably the best chance Saturn has of reestablishing itself as an alternative to the foreign brands. As usual the Aura seems to come up short in certain areas such as interior quality, though in all fairness most of the Aura's competitors also show some budget cutting to lower the price of the car.
Ive' mentioned elsewhere that some of the things that GM seems to do to tarnish it's image is the constant budget cutting of the interior trim and parts .
I think that this car has a good chance of building good will toward the Saturn brand if it's executed properly and in this case it looks to be true.
2006 is a different world to 1993 when Saturn first debuted, Hyundai is now a major player in the entry level car biz and the Japanese brands are as formidable as always.
But one car can't carry a whole brand. and the Aura is only the beginning of a rejuvenation of the Saturn brand.
Here's to Saturns success.
J.
This is probably the best chance Saturn has of reestablishing itself as an alternative to the foreign brands. As usual the Aura seems to come up short in certain areas such as interior quality, though in all fairness most of the Aura's competitors also show some budget cutting to lower the price of the car.
Ive' mentioned elsewhere that some of the things that GM seems to do to tarnish it's image is the constant budget cutting of the interior trim and parts .
I think that this car has a good chance of building good will toward the Saturn brand if it's executed properly and in this case it looks to be true.
2006 is a different world to 1993 when Saturn first debuted, Hyundai is now a major player in the entry level car biz and the Japanese brands are as formidable as always.
But one car can't carry a whole brand. and the Aura is only the beginning of a rejuvenation of the Saturn brand.
Here's to Saturns success.
J.
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