DETROIT -- Ford Motor Co.'s campaign to consolidate dealerships will cover more markets than initially planned.The broader scope will help Ford prepare for sharp reductions in market share.U.S. share of the Ford, Lincoln and Mercury brands will drop by as much as 2 percentage points in 2007, U.S. sales chief Cisco Codina says. He forecasts share in the low to mid 14 percent range next year, down from the low 16 percent range the company projects for 2006.The Dearborn automaker's dramatic drop in U.S. market share and sales - it lost 1 million units from 2000 to the end of 2005 - has left dealers struggling with big declines in profit and in some cases financial losses.
More bad news from Ford? Who would have thought, but this is to be expected , I don’t think Ford Has a complete picture of its current standing in the market place and won’t until later this year.
I still believe that they are doing the right thing by consolidating dealerships, they need a distribution and production network that matches their market share. And that this has the potential to make Ford a much stronger company in the long run.
J.
More bad news from Ford? Who would have thought, but this is to be expected , I don’t think Ford Has a complete picture of its current standing in the market place and won’t until later this year.
I still believe that they are doing the right thing by consolidating dealerships, they need a distribution and production network that matches their market share. And that this has the potential to make Ford a much stronger company in the long run.
J.
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