Ford may Sell Jaguar

LONDON -- British construction machinery group JCB said today that it was interested in buying carmaker Jaguar from U.S. owner Ford Motor Co.

A JCB spokeswoman confirmed a report in the Financial Times newspaper which said JCB Chairman Anthony Bamford would only want to buy Jaguar if Ford was prepared to split the loss-making carmaker from Land Rover.

While It seems strange to me that a construction Machine company would like to make a bid for Jaguar, maybe they would have better luck than Ford in trying to make Jaguar profitable. Where the synergies are in joining these two companies together remain to be seen. Jaguars financial woes stem from competing in a crowded luxury market with very intense competion.Though Jaguar has released some well executed cars such as the redesigned XJ, the buying public seems to be voting with it's wallet in favor of BMW,Mercedes and Lexus to name a few.

I think Jaguar is a great company with a long History that makes very beautiful cars, unfortunately these days the public has a short memory and if you fall back and fade from the public mind because of a lackluster product, there always your competion waiting to step in and fill the void where you left off.

Trying to get back favorable public mindshare is much harder than maintaining it.

J.