With Lincoln's sales seemingly reflecting the overall image and health of the Ford motor company these days, it is time for upper management to implement and execute on a plan that will return Lincoln back to prominence. This will require a complete rethinking of what this luxury brand is ,and what it has the possibility of becoming more than what it used to be.
There are great examples everywhere of how to do it right, and I will post again on this subject in more detail.
J.
No comments:
Post a Comment