Cadillac has decided to change advertising agencies, the luxury auto maker has taken it's business to Modernista, after a 71 year business relationship with Leo Burnett.
This could only bee seen as a positive move, after a few years of hearing Led Zeppelin play during the commercials, it seems to have become rather stale, while it's easy to understand that these commercials where aimed at the baby boomer crowd, I don't think this really registered with anyone outside of the demographic.
Modernista appears to have some fresh Ideas and will bring a new and exciting look to General motors premium Luxury division.
J.
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