Ford improving quality

 

Ford is preparing to promote the fact that its quality ratings are improving and are quite competitive with the competition.

Ford Motor Co. says its quality has improved in the last year, pointing to results of a recent study it commissioned that finds Ford's vehicles are in a dead heat with import rivals Toyota and Honda.

Good news indeed, but the damage is done and Ford will have to preach high and low for years to come to regain the sheen that it once had and Toyota and Honda now own.

Fords engineers can design a product as good as anyone,the real work is to change their image to a public that has been conditioned to years of programing, some of right and some of it off base.

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