Saturday, April 19, 2008

Buick teases with Invicta

Buick Invicta

Auto shows are great, you get to see what's available in the show room and what may be coming down the road, and Buick is the one doing the teasing this year while bringing back an old name Invicta.

The Invicta show car is a thinly disguised replacement for the Buick lacrosse. And a replacement can't come soon enough, the LaCrosse has been a disappointment to put it mildly.

Buick seems trapped in the image of its past,  it's the traditional senior citizen transportation module, but now really desires the lucrative baby boomer with money to spend that can't quite swing it for a Lexus.

In all fairness, the Buick Enclave is really the beginning of Buick's image make over but the rest of the model line still screams AARP.

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