In what has to be one of the shortest product cycles in Ford history, CEO Allan Mulally revealed that Ford was in the process of redesigning the Taurus and would introduce the car in 2009 as a 2010 model.
"It's what we should have had originally," Mulally said of the redesigned Taurus during a speech at the Automotive News World Congress in Detroit. "It's just fabulous."
This is stunning to say the least, when one considers that the 500 and Taurus launched only three years ago and with the reintroduction of the Taurus name last year and numerous changes to the car that where introduced with the changes.
This is a very short product cycle in Detroit terms, the original Taurus was around in its last form for more years than it should have been, and guaranteed that the Japanese would cement their lead in the family car wars.
Refreshing though expensive news, with the present Taurus receiving a lukewarm reception and with Chevy and Honda introducing exceptionally well done products this year, a new Taurus couldn't come soon enough.
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