According to Ford, it newest F-150 super duty is selling better than expected and is showing signs of being a good seller within it market segment, what this all means will probably take a little more time, but this also goes back to the rule about making a desirable product and they'll come to you with their wallets open.
In this case Ford hasn't lost focus (no pun intended) on this product segment and it reflects initial take up after introduction of the vehicle.
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