Thursday, November 02, 2006

Way Forward Part Deu on it's way

This in Automotive News....
DETROIT -- A better version of Ford Motor Co.'s Way Forward restructuring plan
is on its way, new CEO Alan Mulally said last week."We are going to continue to
look for opportunities to improve that plan," Mulally said in an interview with
Automotive News after Ford reported a $5.80 billion loss for the third quarter.
The two areas that most need enhancement are the product plan and manufacturing
productivity, Mulally said. Of the product plan, he said: "It is what it is
today. But with the shifts in customer demand, we know we're going to end up
with changes to that plan across the entire portfolio." On the production side,
Ford needs to do more to improve quality and the number of models that can be
made at its assembly plants, he said. Mulally didn't rule out the possibility of
more plants being closed beyond the 16 already announced.

This is certainly something that I’ve been advocating for some time from Ford, all the catchy names and Flashy commercials won’t help you unless you change the public’s
Opinion about your product. And Ford has focused too much on one and not enough on the other.
As I’ve said before, now is the time for Ford to Really change the fundamental way they do things, and with Mulally at the helm, it seems this may be finally happening.

J

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