Tuesday, November 07, 2006

Automotive news reports
Mahindra & Mahindra Ltd., a small automaker in Mumbai, India, is quietly preparing to enter the United States. Mahindra has signed an independent distributor, Global Vehicles U.S.A. Inc., of Alpharetta, Ga.
Dealers who have heard Global Vehicles' sales pitch say Mahindra plans to reach the market in October 2008. The venture plans two vehicles, they say: a regular-cab pickup with a 2.6-liter turbo diesel engine and an SUV called the Scorpio. The company already sells farm equipment in the United States.
This comes across to me as another duh, why anyone would like to enter the market right now is beyond me, the fact that they want to enter the market with a vehicle that resembles
A Mitsubishi Montero just as market trends indicates that people want cross over’s and don’t want full or Midsize Suv’s.

I don't know, I really don't use farm equipment, so I can't judge their products, but this doesn't seem like a winner to me.

Joe

No comments: