Thursday, September 28, 2006

Jaguars new direction


The latest from Jaguar....

Jaguar’s future hinges on a handsome and contemporary new styling theme for its mainstay luxury sedans, S-Type and XJ. The two cars will shed Jaguar’s variation on retro styling, which has stunted sales in recent years, for a new look intended to make Jaguars much more desirable—and profitable and secure within parent company Ford.

While I hate to see Jaguar move away from what I consider to be timeless beautiful styling, this may be what the British maker needs

to return to health, Jaguar has lost the mindshare game as I've

noted elsewhere and needs to make major changes to get the public interested again.

J.

Read more...

No comments: