General Motors, one of the first sponsors of CBS's reality TV hit "Survivor," is pulling its advertising from the program for the upcoming season, Television reported today.
A GM spokesperson said today that the company made the decision about three months ago. The decision isn't related to the format of next season's "Survivor" competition, which will pit four tribes of different races and ethnicities against one another, the spokesperson said.
Sponsoring the show no longer fits GM's business objectives, the spokesperson said. It was difficult to integrate the company's products into a show that is set on an island, the spokesperson said, adding: "It's been a great relationship with the show."
Good news to hear, I could never make the connection between this show and General Motors product line, now lets throw some more money into sponsoring desperate Housewives, or The amazing race,
which is a great way to showcase several vehicles in their product
lines.
J.
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